Web page design involves the design of pages that are published on the World Wide Web. Web page design includes not only the aesthetics aspects but also includes navigational and user interface aspects of design. Web pages must be designed keeping in mind the goals of the organization for whom the site is being designed. The process of Web page design begins by gathering all the information, understanding the objectives to be achieved and determining the target audience. The type of browsers visitors use, the kind of Internet connections used to visit your site and the computers used are other important design factors. A site designed for broadband users can be graphics intensive compared to a site designed for dial-up users who typically use a slower Internet connection.

Once the design specifications have been decided, it is best to start planning the navigation structure and content of the Web pages. The process of Web design often involves creation of a mockup, which provides an idea of the layout of the Web page. Once the mockup is finalized the graphics are created and the coding of the Web page can be done using a mark up language such as hypertext markup language, or HTML.

HTML allows creation of Web pages that can be viewed using a Web browser. HTML allows the precise placement of text and images and enables navigation through the use of hyperlinks. Several WYSIWYG (What you see if what you get) HMTL editors are available to help create Web pages. Using these HTML editors, a designer can create Web pages without having to learn actual html coding. Microsoft FrontPage and Macromedia DreamWeaver are two of the most popular and powerful HTML editors.

Designers use image editing software applications to create the graphics for a Web site. Adobe Photoshop and Macromedia Fireworks are two of the most popular image editing applications.