Step 1: Website modification
This step includes adding optimized content to all pages in the website. This is necessary because targeted keywords have to be added in the right density at the right places.

Step 2: Add tags

Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building
A, Inbound links:
Make the website available in about 100 directories and 80 search engines and trade forums to build up on number of incoming links to the website. All submissions are done manually including major search engines like Google, Yahoo and MSN.

B, Reciprocal links
" Create a links page and make link exchanges with relevant websites.

" Find out all competitor websites with good ranking and analyze where they have placed their links.

" Then make sure our link is also placed there.

" Gradual build up of relevant and quality reciprocal links

" Regular verification of reciprocal links

Step 4: Maintenance

" Report on improvement in ranking on a regular basis

" Re-optimization and resubmission based on client feedback

" Website statistics monitoring and conversion tracking

Article written by
Wendy

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